DS Automobiles Ireland were delighted to return to the National Ploughing Championships 2023, taking part in Ratheniska, Co. Laois from September 19th to 21st.

Our delectable DS Automobiles Brand Ambassador Mr. Hugh Wallace joined us for an exclusive Q&A to chat all things design, refinement and of course, his beloved DS 4!

Home of the largest National Ploughing Association in the world, Ratheniska played host to this years festival, the 92nd annual celebration of all things farming, with millions of euro worth of agricultural and plant machinery on display featuring an extensive range of cutting edge agricultural technology and equipment.

Along with our sister Gowan Auto brands (Alfa Romeo, Citroën, Fiat, Fiat Professional, Honda, Opel and Peugeot), DS Automobiles displayed the interior refinement and advanced technology of DS 4 and DS 7 across the 3-day event.

The event not only provides a national stage to showcase all things that are great about Ireland but also brings together people from all sectors of Irish society both rural and urban, to enjoy three days immersed in country living.